The Prototype Was a Puzzle, Not a Pitch.
A Polish indie team sent us a janky APK with a single, brilliant mechanic. No polished deck, no market analysis—just the prototype. We broke it down, rebuilt the core loop, and shipped a narrative twist that charted on the App Store. This is how we work.
If you have a playable prototype—especially one with hyper-casual bones and a narrative hook—we want to see it. Otherwise, start by understanding how we operate.
Prototype Iteration #4
Core loop diagrammed before any code.
We Prioritize
- Studios with a playable prototype (APK, WebGL, or executable). A slide deck is not a prototype.
- Current focus: Hyper-casual mechanics fused with a narrative twist or meta-progression.
- Budget alignment: Milestone-based payment structure. We invoice upon delivery of defined outputs.
Boundaries & Constraints
- Exclusivity: We take on one major partner per quarter. Inquiries are prioritized by submission date and fit.
- Compensation Model: We do not accept "rev-share only" deals for initial production. Fair upfront investment is required.
- Timeline: Average production cycle is 14 weeks from kickoff to soft launch. Rush projects incur a 20% premium.
The Trade-off: Depth vs. Velocity
Our milestone model ensures transparency but requires trust in our expertise. We mitigate client risk by providing weekly builds and detailed review notes.
Benefit
- • Predictable cash flow
- • Clear deliverables per phase
- • Built-in review checkpoints
Cost / Mitigation
- • Requires detailed initial scope
- • Change requests are billable
- • Mitigation: We lock scope with a signed Statement of Work.
What Would Change Our View?
Our recommendations are based on the assumption of a lean, efficient workflow. A shift in these parameters requires a re-evaluation.
- Assumption: Developer has full ownership of all IP.
- Boundary: Budget is minimum €15k for Phase 1.
- Assumption: Core team is available for weekly syncs (CET).
- Boundary: Project must align with our current technical stack (Unity/C#).
Signal Transmission Channels
This form is a secure uplink. Your message is routed directly to the appropriate handler and encrypted in transit. We prioritize clarity and context over length.
Briefing Field
Accepts raw text, Figma/FigJam links, or APK/GGBUILD files. Please describe the core loop and your goals.
Signal Type
Select your channel: Player Support, Press, or Partnership. The Partnership channel is monitored by our Lead Producer.
Response Protocol
We guarantee a receipt acknowledgment within 24 hours. A substantive response may take up to 3 business days.
"We ignore generic 'Dear Sir/Madam' submissions. Address the team by name if you've done your research. It makes a difference."
Signal Received
Your transmission has been logged. We'll acknowledge within 24 hours.
Studio Coordinates
Headquarters
ul. Nowy Świat 12
00-001 Warszawa
Direct Line
CET (UTC+1) | Mon-Fri, 9:00–18:00
Phone: +48 22 123 45 67
Email: info@playnexy.com
Best contact window: 10:00 - 16:00 CET
Visual Archive
Access our 'Post-Mortem' gallery of failed prototypes and pivot decisions.
View Process →Press Kit
Download high-res logos, brand guidelines, and founder bios.
Devlog Signal
Follow our raw progress updates and technical deep-dives on Twitter.
Follow @PlayNexyDev →The 'Unsubscribe'
If our protocol doesn't align with your project, here are three studios who might.
- • Elephant Collective (Narrative Focus)
- • Hotdog Rocks (Hyper-Casual)
- • Drizzly Studio (Mobile RPG)
Glossary of Terms (PlayNexy Lens)
Playable Prototype
We require a build you can run and feel, not a document. A simple Unity WebGL build with a core loop is sufficient. Our opinion: If you can't play it, we can't judge it.
Hyper-Casual Bone
A mechanic that is instantly graspable (tap, swipe, hold). We then layer narrative or progression to increase retention. Our opinion: Complexity is in the systems, not the input.
Narrative Twist
The unexpected layer that makes the core loop meaningful. A simple 'runner' becomes a 'delivery for a dying friend'. Our opinion: The twist must be playable, not just explained.
Milestone-Based
Payment is tied to specific deliverables (e.g., Vertical Slice, Alpha Build). No large upfront fees. Our opinion: Risk is shared, not transferred.
Soft Launch
Limited release to a small audience to test metrics before a full marketing push. Our opinion: Data beats assumptions, always.
Exclusivity
We dedicate one team per quarter to a single, deep partnership. Our opinion: This ensures full focus and aligned incentives.